As the launch approaches, Nordic Surface Innovation is preparing to present a groundbreaking innovation to the market: a sustainable, entirely plastic-free wall paint, produced by returning to time-honored traditional methods.

This unique product is the result of a renewed interest in proven techniques, combined with modern science, to create a fully natural and environmentally friendly wall paint.

By returning to fundamental, natural materials, NSI has developed a wall paint free from plastics and harmful additives. The innovation uses wheat starch and other biodegradable ingredients such as iron oxide to provide a sustainable solution for both homes and public spaces.

Max Nurmi, Head of Business Area, expresses his excitement about the product’s performance and its contribution to a greener future: “We are incredibly proud of our new wall paint and its beautiful matte finish, perfectly suited for both walls and panels. As more and more people turn to environmentally friendly alternatives, our plastic-free paint is a natural choice for the conscious consumer.”

With the launch set for 2024, NSI has already seen growing interest from both customers and partners. This milestone marks an important step in the company’s mission to combine traditional wisdom with innovative solutions – delivering a product that is not only kind to the environment but also to homes and communities.